u.s.a.: project blue

high-fashion meets ecology in a barneys x elle magazine collab dubbed project blue. what's the deal? last year barneys collected heaps of redundable denim from its clientele. top designers and brands ann demeulemeester, rodarte, bottega veneta, rogan, alexander wang, stella mccartney, derek lam and versace were all invited to create one-of-a-kind looks from the fabric. the eight looks appeared in elle magazine and they've been on display at barneys' madison avenue store. now each outfit will be available for auction on ebay [until may 10] with 100% of the proceeds going to conservation group oceana which campaigns to protect and restore the world’s oceans. its team of marine scientists, economists, lawyers and advocates win specific and concrete policy changes to reduce pollution and to prevent the irreversible collapse of fish populations, marine mammals and other sea life. click [here] to view all designs...and start bidding!