if you were asked to drop everything and just go...could you? would you? in september 2010, iconic jeans brand wrangler will challenge four members of the u.k. public to stop thinking and do something extraordinary. for one adrenaline-fuelled day, hearts will pump faster and synapses will fizz with energy. every moment will crackle with raw emotion. challenging our innate human fears of height, depth, speed and fear of the unknown, wrangler will push participants to their limits through a series of top secret events. the truth about humans will be revealed: we are animals. think you have what it takes?
to proceed, you must meet a few basic requirements: 1. you'll need your own valid passport 2. you'll need to be healthy enough to pass a basic medical [touch toes, cough three times] 3. you'll need to drop everything at a moment’s notice [no consulting the diary] 4. you'll simply need to stop thinking! are you ready to come with wrangler? start the adventure from mon - aug 16 at stop thinking.