toronto: g-star store opening

© g-star - a profile-raising new store

g-star's jeans were previously only available at a handful of stores in toronto, but the denim brand leaps forward by opening its first store - and the largest in all of canada - in the city's premier shopping district. measuring a rather expansive 353 sqm., the new store boasts g-star's signature interior design mixture of concrete, steel and wood, and carries carries the entire men's and women’s collections, as well as a wide range of accessories and footwear. the opening party pulled a motley crew of over 500 celebs, denim enthusiasts and media folk. location: 328 queen street west [downtown].

© g-star - mannequins and crowd