tokyo: white mountaineering x tacoma fuji records

© white mounatineering

japanese apparel brand white mountaineering has struck a collab with with tacoma fuji records, a cult tokyo-based with a penchant for cool music. the two brands share a love for urban culture and style, and it isn't surprising the two have come closer by way of a special pop-up store that is opening today [6pm] on the premises of white mountaineering's flagship store in daikanyama. the temporary store will be stocked with a limited edition range of collab items, in addition to a selection of tacoma fuji records very own t-shirts and caps with hybrid graphics by both japanese and international designers that reference subcultures, sports and obviously music [open through aug 17]. make sure to drop by the white mountaineering store when in town for some trophy hunting. pop-up store location: takehisa building, 2-7 sarugaku-cho, ground floor [daikanyama].

© white mountaineering