leave it to hiroshi fujiwara to come up with an unprecendented store concept. the leading japanese style guru is known for his multiple dabblings in music, fashion and sportswear, but as of late, he has expanded his seemingly endless range of tricks with retail design. following the pool aoyama, a much publicized concept store situated in a swimming pool of a residential complex in tokyo's leafy aoyama district, fujiwara has set his sights on another unusual location in the japanese capital. called the park-in ginza, it's exactly what the name implies, but then again, not exactly. indeed, it's another concept store initiative launched in collab with retailer jun co., and this time situated on two floors adjacent to the parking space of the sony building in ginza.
the new retail venture is a multifaceted affair, and features various and more distinctly branded shop sections, all amidst a setting of raw concrete. the park-ing ginza floor space comprises of a curated number of tenants, each offering different goods, but with a collective appeal that's bound to trigger the city's demographic of young forward shoppers. a nike concession exclusively stocks models that were handpicked by fujiwara himself, including the airmax htm. and as sneakers and denim go hand in hand, denim by – yes, that's one of many other pools fujiwara dipped his toe in – is present with matching denim pieces, apparel and bags.
no. 813 is a section curated by designer tetsu nishiyama, and intentionally resembles a flea market, presenting an array of sparkling new and vintage goods he has selected. bonjour records, a longtime fixture in tokyo's music scene, is also present with heaps of cd's, vinyl and even vintage cassette tapes. adding a hint of sophistication is retaw and its range of quirky fragrances, cosmetics and other lifestyle products. set in a shiny metal-clad chamber of sorts is poggy's box, a treasure trove of shirts, caps, bags and other coveted paraphernalia by united arrows' creative director motofumi kogi a.k.a. poggy. shopping fatigue? no worries. topping it all of is café de ropé – a resurrection of a highly popular sidewalk café on omotesando dori in the early 1970s – featuring a special menu of drinks and bites. location: sony building, 5-3-1 ginza, floors -3 and -4 [ginza].