although saint laurent has been well-represented in tokyo for many, many years with a number of boutiques and shop-in-shops across town, it lacked a presence on omotesando dori, a prestigious, tree-lined avenue and one of the most coveted addresses on the planet for the major league of self-discerning luxury brands. but that omission has now been rectified with a glittering flagship store that is also the brand's biggest to date. the retail space measures no less than 10,000 sq.ft. [929 sqm.] spread over three floors, and features the understated yet luxurious, french art déco-inspired retail design codes as defined by its cult creative director hedi slimane.
the various settings are captured in a strict linear aesthetic, using endless slabs of white and black marble, extra clear glass, both nickel-plated and mirror-polished brass and quilted black leather. the saint laurent flagship store carries the luxury brand's full range of women's and men's apparel, accessories, footwear and leather goods. a special v.i.p. salon accommodates the most discerning shoppers with a homey setting where you sit back comfortably, waiting for your selected trophies and a glass of bubbly to arrive, isn't exactly a punishment. to celebrate the store opening, the new saint laurent flagship store temporarily stocks specially commissioned surf boards by los angeles-based artist lucia ribisi. location: 4-3-10 jingumae [harajuku].