© rika - the pop-up and exhibition set-up at idol
rika is an edgy amsterdam-based women's label with a growing following across the planet. and not surprisingly, it's in the land of the rising sun where its fanbase is one of the most eager. aiming to connect with savvy rika fans, the brand headed for tokyo to set-up an exhibition annex pop-up store at idol, a newly established fashion emporium of the japanese capital's savvy fashionista community. amidst a special set-up, rika showcased key pices from its a/w 2012 collection alongside work by paris-based artist ami sioux. a longtime collaborator of rika magazine, shots from her girl on a motorcycle series for the current issue were included in the set-up. the launch party pulled a crowd of 200 invitees, including some of tokyo's movers and shakers in fashion, media and the arts [open through dec 2]. location: 5-11-9-b1f minami-aoyama [aoyama].
© rika - rika magazine's current and previous issues, an artist's get-together between mai ueda and ami sioux [top + bottom].