tokyo's ginza area has for decades been considered one of the planet's most prestigious shopping grounds and as a result some of the most stunning flagship stores have popped up here. although prada made a bold retail statement with its iconic flagship by herzog & de meuron in the city's aoyama neighbourhood, they obviously managed another store in this part of town. but prada has now opened a brand new store at a better situated spot. the store measures a sizeable 991 sqm. [10,667 sq.ft.], spread over three floors. its façade is adorned with a glowing kinetic artwork by french-venezuelan artist carlos cruz-diez, and similar to prada's new flagship store in osaka where it was first introduced. it shouldn't surprise you that this store is also designed by architect roberto baciocchi, a longtime collaborator of the italian luxury brand. women's and men's leather good are presented on the ground floor in a setting that features the brand's signature black + white chequered marble floor, mirrored walls and furniture pieces finished with a polished steel trim and black marble drawers.
up on the secoind floor is the domain of the women’s collections. the women's shoe collection is presented in elegant niches lined with pale green canvas, while ready-to-wear is featured in perspex display cases, complemented by perspex and polished steel tables in geometric shapes and green velvet sofas. the décor shifts dramatically on the top floor where the men’s collections are presented. testosterone-infused, the setting here boasts thin stave ebony flooring, paired with a ceiling of green canvas and a polished steel trim and walls in a contrasting soft orange shade orange and metal detailing. displays have been crafted from steel and glass and furniture pieces have a cool mid-century edge to them. location: 5-8-17 ginza [ginza].