with well over 200 stores nationwide, japan is paul smith's single biggest market. although t's close to omnipresent, the recent opening of a new store in tokyo's upscale roppongi area, filled an important blank in the brand's retail network. the store occupies a 150 sqm. [1,615 sq.ft.] ground floor unit of a modern midrise, and right across the street from swanky tokyo midtown mall. a sizeable sign in a bright red, inspired by mexican artist luis barragán, marks the façade and is very much a teaser of what can be found inside. similarly to other paul smith stores around the planet, the interior is a site-specific mix and match of furnishings and fixtures, and includes plenty of hand-picked pieces by designer paul smith himself.
it's an elongated retail space, and the entire length of one wall is covered in different artworks. the abundance is counterbalanced by a whitewashed opposite wall and ceiling, in addition to flooring comprised of hand-made concrete panels. furnishings come in a myriad of styles, comprising of different tables, including a beautifully restored italian dining table, in addition to displays and cabinets. the elevated platform at the far end boasts a more homey vibe, featuring classic herringbone parquet and a special t-shirt installation. the new paul smith store not only carries the brand's men's and women's apparel and accessories collections, but also a selection of limited edition items. location: 7-8-6 roppongi [roppongi].