masamichi toyama isn’t just a creative with business acumen, he also adheres an ideology. probably best-known for soup stock tokyo, a popular chain of high-quality soup kitchens in central and east japan, he firmly believes that good quality improves life. his company smiles comes up with a new venture that teaches savvy tokyoites the added value of recycling. launching on thu - sep 3 is pass the baton, a contemporary seconhand shop, audaciously nestled in the middle of government offices, corporate headquarters and luxury boutiques in the marunouchi business district. the store will also have an online equivalent and sells a kooky mix of antique and vintage goods plus a concise range of new products such as giraffe neckties. location: marunouchi brick square, 2-6-1 marunouchi [marunouchi].