its official name, something & associates c/o off-white tokyo, is quite a mouthfull, but then again, designer virgil abloh clearly had a statement to make with his new retail outpost in aoyama, a fashionable shopping area that has rightfully been under global scrutiny for as long as we can remember. the arrival of off-white onto tokyo's retail scene in such a short time is quite an achievement, and signals the brand's growing stature and trajectory. the aesthetic of the store reflects the brand's carefully constructed aura of underground and rebellion, and this is immediately evident when seeing the expansive glass façade adorned by the brand's trademark of diagonal stripes – only it's sprayed on like graffiti.
occupying a lofty, 150 sqm. [1,615 sq.ft.] ground floor unit of a low-rise modern building, the store rubs shoulders with a number of high-end brands from the realm of fashion. it features an interior design concocted by dong-ping wong of new york city-based architecture practice family. spacious and with a distinct edge, the setting has a faux office style, featuring vintage desks and old mac computers placed in the middle and a water cooler at the far end. the off-white apparel is showcased on black + white racks lining the wall, and the brand's footwear and accessories are displayed on robust floor-to-ceiling shelving near the entrance.
and speaking of the ceiling, it's intentionally exposed, laying bare the building's utility pipes, but it's matchingly overlaid by a latticed steel grid with embedded ceiling lights. this steel canopy not only offsets the pristine white setting below, but also lends it a slighty futuristic twist. right next to the fitting rooms a ticket window is situated where shoppers can settle all their trophy purchases. the new off-white store carries the brand's full range of men's and women's apparel, footwear and accessories. off-white is already planning another store which is scheduled to open early september in singapore. location: 5-2-13 minami aoyama [aoyama].