tokyo: hatch up!

maison hermès ginza has unveiled another stunning window installation, this time created by nacho carbonell, an acclaimed spanish designer who's known for his playful yet critical investigation of the reciprocal relationship that people have with objects and the significance they attach to them. entitled hatch up!, it presents an pristine white world, inhabited by strangely shaped animals, never seen before on the face of the earth. these creatures seemingly roam around the installation compound, which is scattered with tiny fragments, as if to vigilantly guard the mannequins dressed in garments from hermès' a/w 2014 collections. to carbonell metamorphosis is the process of change, and within this snowbound window context he aims created a series of movements that evoke an imaginary world [on view through jan 13]. location: maison hermès, 4-1-5 ginza [ginza].

© hermès japon / photography: satoshi asakawa