tokyo: freitag store opening

© freitag / photo: sebastian mayer - ginza gets a coolness injection

given its popularity there, we had been wondering for quite some time about the absence of a tokyo flagship. but no more! freitag have finally opened up shop, and quite unexpectedly in the very upscale ginza area. the retail space is very much freitag, and the austere concrete shell proves to be very compatible with its aesthetic principles. the eye-catching signature storage system, applied here in elongated form, stocks no less than 1,200 different bags, and covers an entire wall. additionally, the store features a repair center. location: ginyu building, 1-13-12 ginza [ginza].

© freitag / photo: sebastian mayer - inside freitag's tokyo store