tokyo: elttob tep store opening

© issey miyake - elttob tep façade and interior up close [top + bottom]

we imagine this to have been a very tough store opening. on the day disaster struck japan, elttob tep officially launched its second flagship store in tokyo's ginza area. the store interior, designed by taku satoh, is a pristine white affair with a polished utilitarian touch. a striking window display features an antique dentist chair and barber pole. a retail concept of the issey miyake fashion empire, elttob tep carries a tightly curated range of fashion apparel and other issey miyake products, including the popular pleats please collection, the brand's perfumes and watch lines, and exclusive bags by hikaru matsumura. additionally, there's a special bao bao bar where shoppers can customize their bag, choosing from three bag colours and 20 handle colour variations. location: 4-4-5 ginza [ginza].

© issey miyake - cool shopping finally arrives in ginza