tokyo: east project 'mirror' opening

© east project 'mirror' - east tokyo's new creative hub

ask anyone who's been to tokyo about their fav hotspot areas and you'll hear the usual suspects harajuku, shibuya or daikanyama. but today a new cool hang-out along sumida river in the residential area of kuramae opens which may eventually change that predictable shortlist. it aims to revive east tokyo and help this part of the capital regain the hipster status that it once had way back in the edo period. dubbed east project mirror and housed in a seven-storey building with a redesigned façade by yuko nagayama, this is a new creative hub in the making where various young creatives can set up their business or showcase their art, product or craft in one of the available spaces. food being very important element of life in japan, the nucleus of all activities here is cielo y rio, the ground floor café and anchor tenant. modeled after riverside establishments in london and paris, it provides a cool lofty setting where to meet, socialize and enjoy what's cooking.

and speaking of food, it's open for lunch and dinner. the menu features a wide choice of european bistro-style dishes with carefully sourced ingredients. for example, all the vegetables are sourced from awaji island in southern japan's hyogo prefecture. one floor up gaveta art gallery has opened up, showcasing contemporary art by japanese and international artists. the third floor accommodates a spacious party room + rental gallery furnished with european vintage pieces, and the upper floors are pretty much available for further development. tonight's east project mirror opening party [7pm-9pm] doubles as a charity event in support of japan's earthquake victims. there's an exhibition by artist mitsutaka yokota, a gig by ino hidefumi and a special charity design product will be for sale, designed by yuko nagayama and yusei sone. location: 2-15-5 kuramae [taito-ku].

© east project 'mirror' - café cielo y rio, the outdoor terrace, upper floor space and rooftop view [top to bottom]