tokyo: dsm ginza store renewal

© dsm ginza - another cool store makeover

at dover street market tachiagari is the magic transformation that happens in honour of the new collections that made the store's highly discerning cut. in tokyo's upscale ginza district dover street market operates a multi-storey shop with tantalizing settings on each floor, and it's an exciting experience to discover anew its décor for the months to come. for the latest tachiagari, creative director rei kawakubo has created a special installation in the elephant space on the ground floor to mark the arrival of the comme des garçons a/w 2013 collection. the nearby golden room presents an edited selection of gold jewellery pieces by paris-based designer gaia repossi. so, what else is new? jun takahashi's undercover brand has arrived with a so-called mad market on the second and fifth floors. 

visvim's new wmv women's collection gets a dedicated space, designed by hiroki nakamura himself, on the fourth, and designer greg lauren's new york studio is recreated in the shop's event space to showcase his newest collection. as for brands and products, dover street market surely knows how to keep its savvy clientele mesmerized. for the coming season the range of goods includes a special collab by mackintosh and 99% is on only 14 hand-studded men's and women's coats, made exclusively for the store. the shortlist of brands that make their debut at the store are ami, yang li, 1205, lou dalton, hyke, tang tang, eytys and palmer harding. happy shopping, guys! location: ginza komatsu west, 6-9-5 ginza [ginza].

© dsm ginza - retail sections for gaia repossi, undercover, visvim's wmv collection and greg lauren [top to bottom]