© denham - premium denim arrives at omotesando hills
not surprisingly denham has found a second homeland in japan, the nation that has so inspired the dutch brand with its denim expertise and large jeans-obsessed demographic. adopting a similar meticulous approach towards denim and blending in his sartorial vision have gained creative director jason denham an ever-growing following in the land of the rising sun. after opening up shop in the japanese capital's daikanyama area and in osaka, the denham brand shifts its focus back to tokyo for a second and more upmarket location at omotesando hills mall.
the store concept features the brand's signature aesthetics of integrated clean modern white surfaces, accentuated with warm natural wood elements. a novelty here is the availability of shop-fittings and an exclusive premium service-oriented denim bar. denham's unique three-dimensional fit-guide is presented by way of a striking transparent sculptural installation situated in the center of the retail space. location: omotesando hills, 4-12-10-b3f jingumae [harajuku].
© denham - store interior, jason denham flanked by mall director takeshi akiyama, denham japan's aki negishi and jeans + sake maker hiro