as global shopping experts know, tokyo's retail landscape is in a constant flux, if not shifting into faster gear. the recent opening of newoman, a new mixed-use complex directly east of the frenetically busy jr shinjuku station, certainly has contributed to an accelerated transformation of the area. the towering structure features 33 floors, of which the first seven accommodate a myriad of shops, restaurants and cafés. one of the gems in the latter category that has opened on the ground floor is blue bottle's newest outpost in the japanese capital. the oakland-based purveyor of quality coffee only arrived in japan a year ago, and is demonstrating it's in full expansion mode.
the establishment is situated in a corridor that leads to the transporation hub's new south exit, and similar to other blue bottle branches, it presents an interior design by local architecture practice schemata. the understated setting of whitewashed walls and ceiling is paired with simple timber furnishings and metal stools. a large service station is placed at the core of the café, serving freshly roasted coffee coming straight from blue bottle's very own roastery in kiyosumi. the menu lists drip coffee, espresso drinks and pastries. and to better serve those in a rush, two espresso machines have been installed. location: newoman, 4-1-6 shinjuku, ground floor / new south exit [shinjuku].