so, cult label band of outsiders has landed in tokyo. not very surprising, given the fact that the brand has always reflected design sensibilities that are so compatible with the fastidious way the japanese approach fashion. the brand has set up shop in sendagaya, an enclave just north of harajuku station and the eponymous shopping maze. especially for the opening party the store façade had been wrapped in a mural by los angeles-based german artist friedrich kunath. the flagship's interior, a minimalist concrete shell by design practice lot-ek, is one of peculiar aesthetics as it's visually and technically anchored by a steel structure with no less than 28 rotating arms.
each of the shop's fixtures is attached to it, from the cash register and displays, to the dressing rooms and dress forms. the setting obviously is highly versatile and can be changed at any given time. the new band of outsiders store carries the brand's full range of men's and women's collections, in addition to a specially designed range of items that's exclusive to the store, a selection of shoes by vans and heaps of g-shock watches. creative director scott sternberg flew in from l.a. to attend the buzzing store opening party and mingle with his japanese fanbase until the wee little hours. location: rf building, 2-6-3 sendagaya [sendagaya].