french designer alexandre mattiussi's classic style with slight urban twist understandably remains in high demand across the planet, and especially so in the most sophisticated markets. it's no suprise that mattiussi, after opening three stores across homebase paris, is banking on his huge success in japan by setting up the very first ami store on omotesando dori, a prestigious thoroughfare in downtown tokyo. occupying a sizeable ground floor unit at gyre, an angular-shaped shopping mall and one of a handful of landmark structures along this bustling tree-lined avenue, the interior design is the result of a renewed collab with french practice studio ko.
the aesthetic is an extrapolation of the design of the ami store which opened last june on rue d'alger in the french capital, albeit tweaked here and there to match the location. the chosen palette is one that's eclectic in a subtle way, pairing a variety of pure materials such as wood, cane work, cork and copper, captured in a clear geometric division of planes. a homey feel is infused by selected vintage furnishings, while mirror-clad displays and pillars add a frivolous touch of parisian glamour. the new ami store carries the brand's full range of coveted men's apparel, accessories and footwear, in addition to a select number of limited edition items to commemorate the opening. location: gyre, 5-10-1 jingumae [harajuku].