tokyo: addition adelaide x homework

© addition adelaide - celebrating its 10th anniversary with a graphic makeover

in 1990 the adelaide boutique opened its doors in aoyama, the preferred shopping grounds of power-shopping fashionistas from tokyo and far beyond. and they flock here for a damn good reason as the store carries one of the sharpest selections of items for men and women in the entire far east. two years on another store was launched a few blocks away in harajuku, featuring a slightly younger and edgier range of trophy items. called addition adelaide, this second outlet currently celebrates its 10th anniversary. the shop has teamed up with renowned copenhagen-based graphic design + creative agency homework. the latter not only have come up with a stylish new logo, but the graphic design also graces the entire shop façade and paper shopping bags, in addition to special anniversary totes, t-shirts and iphone cases. location: 4-19-8 jingumae [harajuku].

© addition adelaide - a bold new logo for one of tokyo's leading stores