tokyo: actus store opening

© actus - european design furniture galore

it seems logical that a nation as technologically advanced as japan makes a discerning market, but it's the combination with the country's sophisticated and refined culture of many centuries that also makes it an exceptionally competitive one. as meticulous attention to detail seems innate to japanese consumers, companies and brands are spurred on to go the extra yard on any level to deliver. established in 1981, actus is a japanese interior design retailer and a pioneer of introducing of luxury furniture from europe on home turf. on a few occasions the retailer has also engaged in collaborations with renowned foreign brands. inspired by an increasingly diversifying home market, actus innovates with the opening of a much-publicized lifestyle store in tokyo's upscale gaienmae area. the new store is massive, and next to carrying a diverse selection if furniture pieces, it features a well-edited range of lifestyle and fashion products that'll certainly appeal to fashionable tokyo shoppers. the actus aoyama store stocks a few hot european brands that have previously been unavailable in japan, such as poliform, hay, muuto and leap vida. a series of special in-store events were held to entertain the shopping crowd during the store's opening weekend. location: 2-12-28 kita aoyama [gaienmae].

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