the hague: diesel store opening

© diesel - the hague's new hipster emporium

the opening of a store in downtown the hague marks the launch of diesel's new retail offensive in the benelux, one that encompasses a series of standalone stores and shop-in-shops in the region's main shopping hubs in the next five years. the new store measures 220 sqm. [2,368 sq.ft.] and carries diesel's men's and women's apparel and denim collections, in addition to shoes, accessories, bags, jewellery and fragrances. for the official opening on sat - sep 1 diesel will stage an in-store live acoustic gig by singer jessie ware, and tickets can be obtained by participating in a special sceen test with photographer patricia steur who'll be shooting shoppers in their fav diesel outfit at the store on thursdays through sundays leading up to the official launch. location: spuistraat 32-34 [centrum].

© diesel - inside the new store