cycling is a state of mind, and when extrapolated into the bigger picture, it potentially becomes a way of life. who needs traffic jams anyway...right? coinciding with this year's 100th edition of the illustrious tour de france, design museum holon in tel aviv hosts free wheel, an exhibition dedicated to a vehicle and icon that nowadays represents a modern and healthy lifestyle. mind you, the bicycle has only been around since its invention in 1818 and has since then gone through a continuous design evolution. this showcase takes a closer look at the vehicle, and not only from a technical perspective as it also lays bare the various social developments that bicycle design has seen. on display are 100 bikes, including ones from different historic periods to the most advanced models to date.
the museum's upper gallery presents a handpicked selection of 43 iconic bicycles from the private collection of austrian architect + bike collector michael embacher, while the lower gallery features 11 bikes manufactured in israel alongside historical posters, photographs and videos that have accompanied the bicycle and cycling culture in the country from the 1930s to the present day. the collections corridor allows visitors to trace the development of bicycles, cycling trends and fashion from the end of the 16th century to the present day, and the design lab presents the future and innovation of bicycle design through various movies and examples of 3d modelling [on through mar 22]. location: 8 derech pinhas eilon [holon].