© burberry - the taipei 101 tower gets a plaid-over
when it comes to spectacular retail showcases and events, nothing beats asia. fuelled by booming economies luxury brands go full throttle raising their profile all over this vast continent. burberry already operates a handful of outlets across taiwan but decided the time was right to launch a flagship in the capital taipei. the store is located at taipei 101 - a landmark skyscraper and one of the planet's tallest structures - and with 1,375 sqm. it's the brand's largest store in all of asia. the store is designed according to burberry's newest interior guidelines, featuring typically british materials and themes, and it's equipped with giant led walls that screen its latest collections. creative director christopher bailey flew in for the opening party and to kick off burberry world live, the first of a series of touring events which consists of a 360° burberry experience, and held at a custom-built circular space at nearby xinyi plaza. the opening party pulled a huge crowd of local celebs and fashionistas who also watched gigs by jolin tsai and tom odell and a dj set by tom price. location: 7 xinyi road, section 5, 4th floor [xinyi].
© burberry - inside burberry's biggest flagship in asia, burberry world live event and christopher bailey and singer jolin tsai.