it's only two years ago that vanishing elephant first entered the retail arena with a shop in melbourne, as discussed in a previous post. now taking a bold new step, the australian fashion brand expands with a second store at homebase sydney. located at the popular westfield bondi junction mall, the new shop boasts an interior by local practice akin creative that excells in creativity and innovation. within the concrete shell of the retail space - mind you, it's been only given an lick of white paint - an intricately constructed wooden framework has been inserted that runs multiple lines through the store and gives it a form and texture in a clean and very contemporary way.
the only things added are a sales counter and moveable displays and cabinets in similar material. the new vanishing elephant store carries the brand's men's and women's apparel and footwear collections, in addition to a tightly edited selection of complimentary items from home and abroad. these include bags and accessories from tailfeather and makr, sporty footwear care of jack purcell and buddy, jewellery by pink loulou, pared shades, triumph & disaster soaps, incense of the west and a selection of cool magazines. location: westfield bondi junction mall, 500 oxford street [bondi].