2014 is shaping up to be a tremendous year for the long-time superfuture favourite, song for the mute. melvin tanaya and lyna ty are the two beautiful faces behind the australian brand that embraces a progressive and dark aesthetic and a holistic and wholesome approach to the fashion game. from their beginnings, sftm, set themselves apart from the majority of 'australian' designers with their fascination and hands-on approach to design and especially the use of fabric. more than 90% of the label's fabrics are made entirely from scratch, an exhaustive process that can take up to four months.
the specs are sent to japan and italy, where they are manufactured in some of the finest mills. the finished fabric is then sent back to australia, for its actual production and the creation of the clothing. a convoluted and expensive process, and one that is very infrequently seen in australia, but it really speaks to the heart and soul of song for the mute and their brand ideology. this year marked their third year in a row at paris fashion week, and they now have 25 international boutique stockists, in addition to an on-going collaboration with king-pin melbourne retailer harrolds. the label also launched their beautiful online store, and opened beautiful flagship store and warehouse distribution centre in sydney.
their new a/w 2014 collection is entitled grey, and builds upon their continued commitment to fabric-driven garments, with a focus on alpaca and mohair, as well as wool blends, which are a mainstay of their winter collections. the song for the mute show featured long time friend lupe fiasco, who jetted off down under to strut on the catwalk, and it has been met with local and international praise, and their continued raise in the fashion world seems unstoppable. song for the mute is available at select stores across the planet, including h.lorenzo [los angeles], ødd [new york], podium [moscow], gullam [tokyo] and fallow [brisbane].