sydney: nike winter 2011 collection preview

crafted by sml, global sports brand nike held a pretty spectacular preview in sydney's b studios for its winter 2011 collection. four separate spaces were created made from different materials, each telling its own distinct stories but with nike's dna creatively blended in. lucky invitees could walk through the installation while the story unfolds but the whole experience would not be revealed until they were fully in the space. highlights of nike's winter 2011 collection include a collab design for the fédération française de football and the new lunar eclipse model.
© sml