stockholm: samsøe & samsøe concept store opening

© samsøe & samsøe - the new concept store in downtown stockholm

samsøe & samsøe is a contemporary fashion label from denmark. a staple brand in hipster wardrobes all over scandinavia, it has recently expanded to neighbouring sweden, launching a concept store in the capital stockholm. sitting pretty right next to a string of high-end fashion peers, it's designed by copenhagen-based architect morten hedegaard. the interior is pretty much exemplary of the man's work, featuring clean lines in a graphic configuration, softened by the use of natural materials and contemporary furnishings. samsøe & samsøe's new store carries the complete men's + women's apparel, shoes and accessories collection. and don't think this just a retail space, no sir! there are plans to use it as a showcase for future projects and cool events as well. location: stureplan 13 [norrmalm].

© samsøe & samsøe - clean danish design