coinciding with its brand renewal, swedish womenswear label rodebjer has inaugurated a new flagship store in norrmalm, an area of stockholm which in recent years has developed into the city's golden mile of luxury shopping. the store occupies a 300 sqm. ground floor unit of a former bank, and features an understated interior design created the brand's creative director carin rodebjer and swedish set designer and longtime collaborator sahara widoff. the duo have transformed the once strictly functional space into an inviting shopping environment, combining clean lines, an exotic palette of colours, and various materials. the existing concrete floor with its grid-like pattern has been overlaid with a configuration that visually adds up, creating an entirely new aesthetic. most fixtures have been custom-made, including a striking display table that meanders through the store, a carpet with abstract motif, and last but not least, a sales counter made of terracotta. the new rodebjer store carries the brand's full range of women's apparel, shoes and accessories. location: smålandsgatan 1 [norrmalm].