it shouldn't come as a surprise nudie jeans is as popular in the swedish homeland as it is abroad, and this has resulted in the opening of a second nudie jeans repair shop in the capital stockholm. it's a rather compact store, measuring just 55 sqm. [592 sq.ft.] but featuring all of the denim brand's interior hallmarks. the shop's walls are dipped in a verdigris green, and they're framed by a more solid, swedish green marble that adorns exterior façade. fixtures in black zinc-plated steel and stained pine wood provide visual contrast and add a cool industrial edge to the setting. a series of natural, organic elements such as natural copper – a nod to the building's original copper bay window frames - has been used as a backdrop for nudie jeans’ signature imagery, and are hand-painted with brand messages.
but the coolest shop interior feature arguably is the floor covered wall-to-wall in nudie denim. and as the shop name already implies, a full-fledged repair station is situated on the premises where experienced denim specialists are readily available to offer their expert advice, repairs and alterations, all free of charge. as part of the brand's repair reuse! reduce program, well-loved, worn nudie jeans can be exchanged for a 20% discount off their next pair. the returned pair of jeans are then prepared and sold as second-hand and certified with a good environmental choice label. location: jakobsbergsgatan 11 [norrmalm].