stockholm: fotografiska opening

stockholm gains a new contemporary photography venue with today's opening of the fotografiska museum. boasting an exhibition space of 2,500 sqm., it aims to annually feature four major shows and 15-20 minor ones by swedish and international photographers alike. fotografiska also accomodates a bookstore and souvenir shop in addition to a restaurant and a commercial gallery. its academy offers workshops for both professional and amateur shnappers. the museum has organised a festive opening week full of activities and features no less than four inaugural shows. interestingly, swedish fashion brand filippa k partners with fotografiska, not only through exclusive exhibitions but it also stocks the museum shop with its designs and dresses the museum staff. we say that's clever contemporary marketing. location: stadsgårdshamnen 22 [södermalm].
© fotografiska