as the beloved backyard of well-to-do manhattanites, the hamptons aren't exactly your average provincial resort. no, sir. the big apple's discerning way of life is present in many ways, and the related demand of goods and services can be so substantial that certain retailers have happily followed the trail to set up shop here for the season, or in some cases, establish a permanent presence. in the latter category falls new york-based luxury denim brand 3x1 which has just opened its second store in southampton's historic old town. similar to the flagship store in the heart of soho, the 1,800 sq.ft. [167 sqm.] retail space is designed by creative director scott morrison. it features a clean whitewashed aesthetic, complete with an iconic denim wall that allows shoppers to select from the best denims from across the planet and place bespoke and custom orders. mind you, these are processed within a rush timeline to accommodate summer visitors who are in town for a short period of time. additionally, there'll be a curated selection of the brand’s ready-to-wear denim collections for both men and women. the new 3x1 boutique will also serve as a hub for featuring brand partnerships, collaborations, and showcasing people and brands that share the label’s commitment to quality and love of the creative process. location: 44a main street [downtown].