uniqlo continues to be on a roll. the japanese retailer has been present in southeast asia, one of the most dynamic retail markets ont he planet, for quite some time, operating over 130 stores in thailand, malaysia, singapore, indonesia and the philippines. in an unprecedented move, the company has raised its profile in the region by launching its first global flagship store in singapore, the most mature consumer market of the aformentioned five. occupying a sizeable 2,700 sqm. [29,063 sq.ft.] set across three floors of orchard central, a popular shopping complex along the city's most prominent thoroughfare, uniqlo has pulled out all the stops to showcase an expanded and specially curated range of merchandise unavailable at other stores across southeast asia. the interior design induces a heightened brand experience, featuring sleek settings with visually stunning displays and a full product display.
additionally, dark timber flooring adds a distinct local flavour. rotating mannequins and digital displays? check. there are 350 mannequins, in addition to almost 300 displays on the premises, matching the numbers at the uniqlo mothership in tokyo's ginza district. as said, the new uniqlo flagship carries the widest selection of goods in the region, including the full lifewear collection and a range of store exclusive items for men, women and kids. also to be found on the shelves is i am other, the collection designed together with pharrell williams, and a special ut t-shirt corner that exclusively stocks ut designs from the brand's most popular collabs, such as olympia le-tan and bruno munari. the store also aims to engage with local shoppers by way of outreach programs and local creatives. location: orchard central, 181 orchard road [orchard east].