not all that glitters, is gold, but the new aesop store at singapore's ion orchard mall surely knows how to trick one's perception. it's the australian cosmetics brand's seventh signature store in the city, and sees a renewed collab with snøhetta, the directional oslo-based architecture practice. at aesop, behind each store design there's a story, and this outpost is no exception. taking cues from bustling orchard road's origins as a nutmeg plantation and the store's subterranean location, it features an upside-down forest comprising of using a palette of warm and sensual materials, colours and shapes. the ceiling is a true eye-catcher, comprising of timber battens suspended in an undulating formation. bare concrete walls dipped in pink form a matching background for the custom-made furnishings. these include a sales counter, a circular demonstartion counter with built-in sink, and last but not least, sleek floor-to-ceiling displays, and all clad in shiny brass. the new aesop boutique carries the brand's full range of skin, body and hair care products. location: ion orchard, 2 orchard turn, shop b3-66 + 66a [orchard west].