shanghai: world expo 2010

the much anticipated world expo 2010 launches today in shanghai with a big bang [on until oct 31]. idealistically themed better city, better life, it combines traditional chinese philosophy and western utopian ideals for a development strategy based on a balance between rural and urban life. staging such a heavily publicized event on home turf, chinese authorities are obviously eager to demonstrate their awareness of environmental problems and improve their poor image abroad in that respect. the shanghai world expo 2010 is the largest ever. it boasts presentations by over 200 countries and organisations and is expected to receive up to 100 million visitors. location: pudong nan lu [pudong]. image: the magnificent british pavilion - seed cathedral - exterior [top] and interior [bottom]