© saint laurent / photography: patricia schwoerer - new retail aesthetics for saint laurent surface in shanghai
hedi slimane has taken over the creative reign at saint laurent, thoroughly shaking up the brand and adding a contemporary edge. the stylemaster's latest innovation manifests itself in the realm of retail design, and it's in the number one luxury market where slimane chooses to reveal the new decorum for all stores across the planet. after opening up shops in second-tier cities across china, the very first saint laurent boutique opens mon - oct 1 in shanghai, the country's undisputed luxury retail capital. located inside réel, a massive luxury department store complex, this independently operated boutique measures 3,200 sq.ft. [297 sqm.], and is, as said, the very first to feature the new store design by slimane himself. referencing art déco and union des artistes modernes, it includes black + white marble and raw concrete, matched with an abundance of gold, silver, mirror and glass accents, and furnished with 1930s-inspired displays. the new saint laurent store carries the brand's full range of men's and women's collections, initially by slimane's predecessor stefano pilati, as his own designs will only be available as of next january. location: 1600 nanjing xi lu [jing'an si].
© saint laurent / photography: patricia schwoerer - glitter box