shanghai: givenchy flagship store opening

© givenchy - a third flagship store in downtown shanghai

shanghai icc is a swanky new mixed-use complex in the middle of shanghai which consists of two office towers, a residential section and a matching shopping mall. a hub where living at large is celebrated, it's home to many a luxury brand and it isn't incidental that givenchy has opened its third and newest flagship store in the city here. it's located on the ground floor and occupies a spacious unit of 205 sqm. [2,207 sq.ft.] and features the brand's newest retail aesthetics. the façade reveals a matte metallic surface that provides a contrasting texture to the expansive shop windows. a bold brass motif emerges from a black composite of aluminium and resin, and is inspired by the cross-like t-cut, givenchy’s signature stitching featured on the back of its apparel items and certain accessories.

the shop interior is somewhat of a trip down memory lane as it takes cues from the iconic givenchy boxes that used to deliver its precious haute couture garments. four room-sized boxes made of black burnt oak display women’s and men’s clothing. the interiors of both boxes showing womenswear are clad in white marble while the menswear boxes have a bolder look and are clad in grey volcanic stone. the accessories are presented on shelves covered with book-matched calacatta marble, and on water-drop shaped displays in various materials. a natural oak herringbone parquet that's reminiscent of givenchy’s legendary paris couture salons has been used as flooring. location: iapm mall, 999 huaihai zhong lu, shop L116-117 [huaihai lu].

© givenchy - a shop interior that oozes contemporary luxe