shanghai: g-star flagship store opening

© g-star - the biggest flagship on the planet

shanghai is a city of superlatives, and since last week china's leading fashion hub quite fittingly boasts g-star's biggest flagship store on the planet. the store is the denim brand's second store in town and located on huahai lu, a bustling downtown shopping artery. it measures a grand 750 sqm. [8,073 sq.ft.] spread over two floors and features an additional floor where a showroom is to be located. the ground floor showcases g-star's full range of menswear. a spiral staircase leads up to the first floor where additional sections of menswear are presented, in addition to the women's collection. a special area has been reserved for the brand's footwear collection. the store interior has been developed by g-star's very own design department, and features signature elements such as steel, concrete and oak. the most prominent design element is the large denim wall which runs across all levels measuring over 11 meters in height. a lit glass volume has been added that can be seen from all areas of the store, providing a soft glow, and simulating daylight. location: 344 huahai zhong lu [huahai lu].

© g-star - inside the new store, g-star's head of design pierre morisset snuggling up to starlet cecilia cheung