shanghai: chanel store opening

27 november 2009 by andreas

crisis...what crisis? chanel launched its long-anticipated shanghai flagship store with a big bang earlier this week. the new outlet sets new standards of elegance and is chanel's most luxurious store, by which the fashion house pays homage to the city known that was once known as the paris of the east. located at the five-star peninsula hotel on the historic bund, the store occupies a grand 480 sqm. and features several salon style rooms, each for a different product line, and a v.i.p. room. the flagship is designed by chanel's house architect peter marino, in a style that references coco chanel's lavish paris apartment and boasts hand-picked antiques as well as an abundance of custom-made furniture and decoration pieces. location: 32 zhongshan dong yi lu [the bund] © chanel / artist's impression of chanel's new shanghai flagship