seoul: études studio pop-up stores

© études studio - the pop-up store at beaker

the boys of études studio know a thing or two about design, but they also love to dip their toe in retail. following a number of pop-ups on either side of the atlantic they inaugurated their first pemanent store in the happening marais district of paris with, you guessed right, another sleek pop-up. it's clearly something they love to engage in as not one but two new pop-up stores are currently wooing shoppers in seoul. one was set up at one of the flagship stores of beaker [1] – a popular retailer with a huge appeal among a young demographic – in the hannam-dong area [open through apr 16] while the other is situated south of the han river at luxury department store galleria's apgujeong branch [2].

although each location serves a somewhat different clientele, they both carry the full range of études studio's s/s 2015 mxism collection, in addition to a number digital infused pieces, and last but not least, the latest capsule collection created with gothenburg-based artist mårten lange. and although the settings are somewhat different, both pop-up stores feature a similar design aesthetic that was first introduced at a temporary showcase at printemps hommes in paris earlier this year. location [1]: beaker, 738-36 hannam-dong [yongsan-gu]. location [2]: galleria, 343 apgujeong-dong [apgujeong].

© études studio - the pop-up store at galleria