seoul: prada transformer

the spectacular prada transformer is about to enter phase 2 of its transformation cycle. on sat - jun 27 the rem koolhaas-designed structure will morph into a cinema space. accordingly, the hexagonal shape used for the previous waist down exhibition will be replaced by the rectangular floor plan of the cinema. a cinema program themed flesh, mind and spirit and selected by director alejandro gonzález iñárritu and film critic elvis mitchell will be screened there. a total of 14 films will be shown over a period of two weeks. location: next to gyeong hui palace, 1-126 sinmunno 2-ga [jongno-gu]. © fondazione prada