seoul: paul smith flagship store opening

© paul smith - it a spaceship?! brit style got a major boost in seoul with the opening of paul smith's third and biggest flagship store in the country. located in a striking futuristic white structure with a tilted perforated roof in the upmarket sinsa-dong area, the store occupies three floors, each designed with a different concept for the paul smith collections. the eclectic vibe is very much in check with the brand's 'classic with a twist' philosophy. the lower ground floor is dedicated to the men’s collection, the ground floor showcases the women’s collection and the first floor houses both men’s and women’s shoes and accessories. all the coveted merchandise is displayed on a combination of wood and brass furniture from the 1950s and 1960s. location: 650-7 sinsa-dong [gangnam-gu].
© paul smith - the home of brit style in sinsa-dong