seoul: incase flagship store opening

© incase

incase has boosted its presence in seoul big time by upgrading its initial pop-up venture to the brand's first and only flagship on the planet. located on the same premises in apgujeong, an upscale shopping district, the store occupies 121 sqm. [984 sq.ft.] spread over two floors of a modern lowrise structure. the brand pulls out all the stops to showcase its full range of products in a contemporary retail setting. upon entering the store, shoppers ecounter laden shelves alongside the store's opposite walls while a variety of mobile displays in the middle feature more items. the concrete floor is covered in a pristine white coating, and this colour extends onto the wall along the length of the store.

opposite the shelving consists of sleek metal construction while an overhead white grid - framing the exposed utitlity pipes - creates an expansive graphic visual of sorts. the new incase flagship store features the brand's full range of products, including a recently launched range of streetwear-inspired collab goods with stüssy. to celebrate the opening a special three-day incase arcade event was held on the second floor, featuring an old school arcade games zone, table tennis and a live t-shirt printing workshop. location: 655-8 sinsa-dong, shop 102 [apgujeong].

© incase - store interior, the opening party's game arcade [top to bottom]