© iwan baan
3.1 phillip lim is going places. the brand has quickly gained a global following with its fresh, sophisticated approach of fashion and this is also reflected in its flagship stores. after opening up shop in the fashion hubs of new york, los angeles and tokyo, 3.1 phillip lim launched a spectacular flagship in seoul's upmarket cheongdam area. the store is designed by new york-based leong leong architecture. the design practice transformed an existing 4-storey building into designer phillip lim’s vision. the store's aesthetics are an extrapolation of the 3.1 phillip lim outlet in los angeles and features a flowing interior in a sequence of spaces in striking tactile materials. the new 3.1 phillip lim flagship features the brand's entire range of collections, including kidswear, the organic go green go line plus shoes, jewellery and accessories. location: 79-16 cheongdam-dong [cheongdam].