san francisco is the cradle of levi's where it was founded in 1853, and as such the city is of a huge symbolic importance to the brand. for many years the levi's flagship store had been a fixture on union square, but to reach a bigger audience of aficionados it was decided to relocate to nearby premises on market street with huge volumes of foot traffic. the new store measures over 7,000 sq.ft. [650 sqm.] and boasts an interior thats not only accessible and friendly but also emphasizes the brand's contemporary commitment to quality and sustainability. and speaking of which: these are a leed-certified premises and the implementation has been done with great attention to detail, from the electrical and lighting systems to the handcrafted wooden installations, but also reclaimed wood from city piers and barns across california.
but to connect with the hipster present there are plenty of cool accoutrements present as well, such as an expansive video screen displaying recent fashion shoots, and a rotating gallery of installations from local artists. and because this is a levi's flagship, there's obviously a special selection of goods. next to the best in denim there are special shop-in-shops dedicated to the levi's made & crafted and levi's vintage clothing. additionally, there'll be exclusive products from the so-called makers program that celebrates bay area artists and the special made-to-order jeans from the lot no. 1 line. location: 815 market street [union square].