san francisco: aether store opening

© aether - a store like no other

a brand for the discerning athlete, american outerwear brand aether has a very matching store - the brand's very first - in san francisco. the store consists of three stacked shipping containers, sized 2,44 x 2.,93 x 12,19 meter [8 x 9.6 x 40 ft.] and is a renewed design collab with paris-based architect thierry gaugain and who was joined by local practice envelope a+d. the containers feature several strategic cut-outs that allow in daylight while the cantilevering section of the middle container - accommodating a little lounge furnished with two stylish eames chairs - even features floor-to-ceiling windows on two sides. the structure's flooring consists of reclamed oak, and to adding up to the retail ingenuity is a conveyor belt that links all three floors and rotates select aether items. the new store carries the brand's full range of outerwear. location: 489 hayes street [hayes valley].

© aether - steel, glass and reclaimed oak