rotterdam: damage playground store opening

© damage playground - a happening store for a happening area

sometimes cool things happen in unexpected places. rotterdam's kop van zuid area sits along a busy waterway, directly opposite the city centre. once buzzing with shipping activity, the area went into decline, only to be reversed by an extensive urban redevelopment launched in the early 1990s. now largely residential and featuring a well-balanced mix of historic industrial buildings and modern highrises, it's seen as a happening part of town and the recent opening of the damage playground store bears witness to this development. founded one year ago as an online store by fraternal duo alexandre and aníbal furtado, they decided to take things to the next level, and go brick and mortar. the damage playground store is located in a modern waterside structure facing the city centre across the meuse river. spacious and with floor-to-ceiling windows that allow in floods of daylight, the store interior is clean and basic but features a range furnishings and props that are loosely inspired by an actual playground and allow different configurations. the focal point of the set-up very much is a collection of wooden mannequins. so, what's in store at damage playground? there's an abundance a savvy urban dandy can choose from, including apparel by soulland, bwgh, baruc corazónétudes studio and uniforms for the dedicated, waiting for the sun shades, bags by duluth pack, gadgets, a good selection of lifestyle and culture magazines, and a men's grooming range that has been developed in collab with artisanal cosmetics brand lafeli. happy shopping, guys! location: hillelaan 29 [kop van zuid].

© damage playground - retail just the way we like it