rome: louis vuitton étoile maison opening

© louis vuitton - the louis vuitton étoile maison in rome

hot on the heels of openings in singapore and sydney, louis vuitton opens another stellar maison - its division of superflagships - in rome. illustriously called louis vuitton étoile maison, the new store measures a rather grand 1,200 sqm. and is housed in a three-storey landmark building that previously accommodated the historical spazio étoile, the city's very first movie theatre. peter marino, the new york-based architect responsible for louis vuitton store interiors across the planet, redesigned the buiding's interior, retaining the visual drama by its impressive staircase winding around a wide open atrium that allows in floods of daylight. next to the interior, marino also designed a series of furniture pieces for the store. similar to other maisons, the louis vuitton étoile maison features special retail sections and merchandise, such as a bag bar, trunk room and its so-called haute maroquinerie line of leather goods.

obviously, the entire range of louis vuitton collections for men + women's presented here. but what makes the roman maison unique is its 19-seat cinema which screens short movies by renowned directors. handmade cinema is a documentary produced by luchino visconti di modrone and directed by guido torlonia, and marks the beginning of a project that emphasizes the history of the building and the new maison's passion for the craftsmen of cinema. additionally, there's a partnership with the city's prestigious centro sperimentale di cinematografia that aims to encourage the development of new film talent. the louis vuitton étoile maison opened with a massive party that pulled a large crowd of vuitton dignitaries and glitterati from italy and abroad. location: piazza di san lorenzo in lucina 41 [tridente].

© louis vuitton - store interior, louis vuitton's yves carcelle flanked by catherine deneuve and cate blanchett