rio de janeiro: alexandre herchcovitch store opening

our fav brazilian designer alexandre herchcovitch expands his retail empire. after opening a series of stores in his hometown são paulo and one in tokyo, he launched his latest outlet on home turf at rio de janeiro's upmarket são conrado fashion mall. the opening fulfills a long-standing wish of the designer who's a big fan of the city. the new store measures a compact 45 sq. ft. and features a selection of alexandre herchcovitch's menswear and womenswear collections. location: estrada da gávea 899, shop 217e [gávea]. © alexandre herchcovitch / photography: murilo tinoco